Apple Doubled Its Advertising Revenues! Here are the Results

The widely publicized update to Apple phones last year that disables third-party tracking by default has been met with criticism for being the sort of thing that could potentially hamper some companies' business models.

Meta was among the companies that were most critical of how this tracking transparency feature could hurt small businesses. But despite this being the case, it seems that their interests are focused solely on themselves.

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Apple Tripled Its Revenue

The tech giant has tripled the market share of its Search Ads product, making it the best single media for iOS devices with all things taken into account. However, in the Android world, it seems like Google still has the upper hand, with Meta coming right after.

Both Google and Android have seen their influence waning in the iOS world. However, some improvement is seen in their performance on Android phones. With ad spend for app installs falling 14 percent in the second quarter of 2022, app marketers are looking to invest their money where it will be most effective.

Apple's App Tracking Transparency says the company's own search ads are the best choice for iOS devices, and the popularity of its phones means marketers must adapt to this as the new normal.

Although the company claims that its aims are purely altruistic, Apple's personal interest in this issue has not gone unnoticed. However, such an event seems unlikely to be accidental. Meta and Google have been hit hard by what Apple has done, and this could have dire consequences for Meta.