WILMINGTON, DELAWARE— Over half of the US workforce is paid by the hour. The utter dependence on hourly employees, especially during periods of uncertainty such as a recession or a global pandemic, is extremely significant. Yet, in most cases, these workers receive extremely minimal resources to establish adequate compensation, work-life balance, convenience, and flexibility. BeforeSunset, a company founded in 2021, set out with the vision of empowering employees and workers across the globe to have power over their workdays. Building the platform with the idea of allowing employees to finish their workdays “before sunset”, the company founders want to beat the contemporary work-life norms pushing people to overwork for limited returns.
The founding team was formerly working in a software development company based in Istanbul, having had the opportunity to survey the industry needs when it came to project management and how technological tools could be utilized for employee empowerment. Positioning efficient time management as their number one priority, the team was utterly shocked at the lack of a simple-to-use, yet efficient and target-oriented time management product in the market. Given their expertise in software development and user experience, they set out to build such a platform as a side project. Before they knew it, the entire company was using the platform daily. It was only natural for the user base to expand out of the company and to the clients… and the rest, as they say, is history. Now, the startup has received 250K USD in investment from several international angel investors, surveying across the globe including the US, Serbia, Netherlands, and Turkey. Locating their headquarters in the US, the company spans to 15+ employees and counting.
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What is BeforeSunset?
The BeforeSunset platform is a simple to use time tracking and budget management software to help optimize workflows, gain actionable insights, and ensure employees are earning their worthwhile gaining some well-deserved “me” time to spare. With its seamless user interface and responsive customer support funnel, BeforeSunset was built to help workers stop working harder, start working smarter, and make the workday work for themselves.The platform offers a new bundle of features monthly, but capitalizes on the following key assets for simple project and time management:
Interested in what this could look like for you? Book a demo with them now!
The Shifting Work-Life Balance Dynamics in the Post-Covid Era
While the regular 9-5 workday norm had already begun to be contested, the pandemic and quarantine era truly blurred the lines on when the work day starts and ends. Particularly for hourly workers, many of whom prefer the additional hour of work for the prospect of earning increased compensation, establishing borders for their workdays becomes the ultimate enigma.
In a survey conducted by the BeforeSunset research team, a staggering 70% of respondents said that the compensation and time commitment trends are the harshest on hourly workers. They felt that these workers weren’t treated or compensated equally to full-time employees. The post-Covid era will only be a stage for more individuals turning to hourly work for side freelance gigs, or even as a replacement to a full-time job. This job model will likely be even more popular with the economic uncertainty that is currently being experienced across the globe.
The dilemma here is that younger generations value work-life balance above all else when it comes to their expectations from work life. As the emerging young generations begin to correspond to a majority of the workforce, proper time and budget management software will be more crucial both for employees to manage their workday in the most efficient way possible, and for employers to retain their workers. The same survey results show that about 41% of respondents said that they were not aware of any methods to track their time or that the currentmethods had proven to be cumbersome. That is where BeforeSunset comes in.
Having acquired 100+ users in just a couple of months since its inception, BeforeSunset alreadyoccupies a significant position in the time and budget management market. Check out their freesubscription which is only available for a limited time.
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