CHOOOSE Receives €13.8 Million Investment

CHOOOSE, which works on climate technologies, received a new investment. ClimateTech startup CHOOOSE, founded in 2017 and headquartered in Norway, is an international organization composed of engineers, entrepreneurs and climate experts. Developing software that makes it easier for businesses and individuals to understand their climate footprints and act accordingly, CHOOOSE has a vision that conveys that climate action is an integral part of daily life and the business world.

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€13.8 Million Investment

The company, which attracted the attention of investors, including Aston Kutcher's firm, received an investment of approximately 13.8 million euros to grow. CHOOOSE, a startup born in Oslo, aims to support decarbonization efforts through digital tools. Receiving new investment, the startup is getting ready to grow. HOOOSE CEO and Co-Founder Andreas Slettvoll made the following statements;

What Does CHOOOSE Do?

Founded in 2017, CHOOOSE offers a software platform that enables businesses to integrate climate action into their customer experience. Its SaaS-based platform allows businesses of all sizes, from startups to global companies, to use CHOOOSE APIs and digital tools to deliver climate compensation at check-out, in-app or wherever they meet customers. It also contributes to the establishment, management and reporting of customer-oriented climate programs.

Funds raised can be used for CHOOOSE to support new corporate sectors and expand the platform. It will also support the expansion of its portfolio of pioneering carbon solutions. It currently includes Sustainable Aviation Fuel (SAF), carbon removal and verified offsets.

The Oslo-based team currently works with leading aviation, travel and logistics organizations such as Air Canada, Booking.com, British Airways, Clarksons, Trip.com, Iberia, SAP Concur, Southwest Airlines, Japan Airlines, Freightos and LATAM Cargo. CHOOOSE also plans to expand its footprint in more geographies to provide greater accessibility and support to its growing international customer base. Katherine Keating, Managing Partner of SoundWaves: “We see a future where climate action is possible whenever we run any business. CHOOOSE is developing software that will make this possible for both customers and companies, and it should be built into every platform.”