Flo Health, a company focused on women's health, has completed a $200 million Series C investment round, reaching unicorn status. The round was led by global growth equity firm General Atlantic. Following the investment, Jessie Cai and Tanzeen Syed from General Atlantic will join Flo Health's board of directors. Providing details of the investment and new strategic goals, the company announced that it will use these funds to expand its user base, increase R&D activities, strengthen users' data privacy and strategic acquisitions.

 Flo Health

 Flo Health was founded in 2015 by brothers Dmitry Gurski and Yuri Gurski. The company's flagship product, the Flo app, focuses on women's reproductive health. It offers personalized information and predictions on a wide range of women's health topics, including menstrual cycle tracking, fertility planning, pregnancy monitoring and menopause. Flo allows users to record their menstrual cycles and related symptoms, enabling them to learn more about their cycles and predict future cycles.  Flo helps users predict their fertile periods and offers features to track and support pregnancy. It also provides personalized guidance and information to women in menopause and perimenopause, helping them understand and manage their symptoms. The app analyzes the data logged by users to provide personalized health insights and advice, enabling users to better understand their symptoms and stay informed about their health status.

Flo Health generates revenue by offering both free and premium subscription options. The premium subscription offers users a wider range of features and personalized content. The company plans to develop new features especially for women in perimenopause and menopause and for partners of existing users. Flo's new features in these areas will help users lead healthy lives. The investment round was advised by GP Bullhound, while Eren Yağmurlu was one of the three investment bankers who closed the project. This advisory played an important role in the successful completion of Flo Health's investment process.