Microsoft Store Ready to Advertise Soon

We've been seeing Microsoft Advertising attempt to expand in this space for some time now. Over the past few months, we've seen the company release updates like Hotel Price Ads and more updates for Store Ads. In total, Microsoft Advertising has expanded into a number of different markets. A figure of 164 was also drawn, and this was similarly expected to increase over time. The number of languages supported increased to 35. And it was soon announced that each of them was appropriate for the country of business.

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The Cost of Each Click is Highly Competitive

For now, the ad launch on the Microsoft Store is in beta. And the date to watch out for in terms of launch is January 5th next year. In total, you will find around 1 billion active devices running on Windows, and such users download apps through this store for Windows. The cost of each click is extremely competitive, as the company has recently run ads in this store. But overall, Microsoft says that by running a test on this feature, it is allowing markets to drive down costs. On top of that, you'll see the conversion rates that the company is talking about go up to 40 percent. And again, this is about which market we're talking about.

Some of the data that can be found there includes product impressions, bids, clicks and some comparisons, which should be taken with caution during auctions. The company thinks that it might be worthwhile to continue the rollout in the second half of next year in anticipation of the ads being available in native places such as Bing, MSAN and even Widgets in Windows.

Likewise, we see Hotel Price Ads being brought forward for global testing purposes, with a general launch in January next year. They are also great at displaying information in real-time when searching for ads, with multiple actions taken in a search experience. These show up in Bing Search results and similarly in Bing Maps. The goal of such ads is to attract and inspire travelers while driving more bookings. Similarly, you can use Microsoft's Hotel Center and its user interface, which includes workflows with management for failure ads.