Nokia Changes Its Iconic Logo After 60 Years

Nokia has announced plans to replace its brand identity with a new logo for the first time in nearly 60 years. The new logo is a brand refresh. This new logo has different designs including blue, white, different background colors and patterns.

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Nokia Logo Designs

On the eve of the annual Mobile World Congress (MWC), which kicked off in Barcelona and runs until March 2, there was talk ahead of the company's business update. After taking over the top job at the struggling Finnish company in 2020, Pekka Lundmark outlined a three-phase strategy. Reset, Accelerate and Scale. With the reset phase now complete, Lundmark said the second phase has begun. While Nokia aims to grow its service provider business, where it sells equipment to telecom companies, its main focus is now on selling equipment to other businesses.

Big tech firms are partnering with telecom hardware makers like Nokia to sell specialized 5G networks and hardware for automated factories, mostly to manufacturing customers. Nokia plans to review the growth path of its different businesses and consider alternatives, including divestment.

The market for selling telecom equipment is under pressure, with the macro environment reducing demand from high-margin markets such as North America and giving way to growth in low-margin India, forcing rival Ericsson to lay off 8,500 employees. "India is our fastest growing market with lower margins, this is a structural change." Lundmark said.