Samara, Developing Solar Panels, Receives €4.5 Million Investment

Samara, the Madrid-based solar company that accompanies households in their energy transition towards a more efficient and sustainable model, has secured a new round of funding totaling €4.5 million to continue developing the technology and promoting self-energy consumption. The round is led by Seaya, the leading European and Latin American venture capital fund behind unicorns such as Wallbox, Glovo and Cabify, and includes Pelion Green Future, a Munich-based investment fund focused on clean energy and other decarbonization technologies. The company has raised a total of €6.5 million, including €4.5 million in this round and €2 million in last June's pre-seed round in which two funds already participated.

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A Financing Round to Accelerate Growth in 2023

Samara is led by Iván Cabezuela, Bulb's Country Manager in Spain and former Amazon and Uber Country Manager, and Manel Pujol, former Country Manager of Uber Eats and Alan in Spain. Iván Cabezuela, co-founder of Samara,

Goals

The company's value proposition is to make the energy transition for households as easy as possible through technology. Samara uses software to create a holistic, customer-oriented solution, from the installation of solar panels to batteries and electric vehicle chargers, among others. The solution allows users to preview the installation of solar panels with a 3D design, calculate energy savings and understand their positive environmental impact through the reduction of CO2 emissions. Samara aims to continue creating products and developing technology to help customers on their energy transition journey.

To serve an increasing number of households and expand its footprint in Spain, Samara is hiring talent and implementing its expansion strategy by opening multiple logistics centers. These centers are key to guarantee agile technical visits and installations. Six months after its launch, Samara has demonstrated its commitment to excellence and innovation. Faced with industry-specific problems such as the lack of qualified professionals, Samara bet on hiring and training its own technical teams to ensure the highest quality standards.

Seaya's director is Carlos Fisch,

Seaya And Pelion Green Future, Continued Commitment To Solar Energy

The renewed commitment of Seaya and Pelion Green Future is also a sign of opportunity in domestic self-consumption. For example, Spain is expected to reach one million installations by 2025, and at the beginning of 2022 there were only 70,000 installations, and 650 million homes worldwide will adopt clean technologies by 2030. "We are proud to see Seaya and Pelion Green Future, our two main initial investors, renew their confidence in us. Our goal is to get more people using renewable energy in their homes while saving money and helping to protect the planet." Samara co-founder Manel Pujol, therefore, "we are focused on improving every step of the customer journey, from lead generation to post-sales, to make the energy transition as simple and cost-effective as possible."

One of the reasons for the increase in self-consumption is the record high energy price in Europe in 2022. This has awakened many consumers who have realized that they can save up to 70% on their energy bills. It has made them pay attention to ensuring energy independence. This factor, together with growing sustainability concerns and newly approved subsidies and tax incentives, has made self-consumption an attractive solution for consumers.

Samara and Investment Related Disclosures

Benedikt von Bary, Vice President of Pelion Green Future,

Samara is the solar company that accompanies households in their transition to a more efficient and sustainable model, saving up to 70% on electricity bills. Launched in June 2022, Samara offers a comprehensive and high-quality solar service (solar panels, batteries and chargers). By developing its own technology, Samara brings self-consumption closer to consumers and simplifies it. To this end, it has its own energy managers and installation teams that accompany its users throughout the entire process from start to finish: 100% personalized pre-work to the adoption of new technologies, including installation, maintenance and proactive monitoring. It also takes care of the bureaucratic processes and applications for subsidies.

Seaya and its Background

Seaya raised its first fund in 2013 and currently manages over €600 million across five early stage venture funds. Seaya is a leading European Venture Capital fund investing in exceptional entrepreneurs building global technology companies. Seaya accelerates the growth of startups by leveraging the founder's strategic vision, providing them with Seaya's global platform, its extensive network of founders, investors and multinational companies, as well as all its experience in the global expansion of companies such as Glovo, Cabify, Wallbox.