Short Videos are 2.5X More Effective on Social Media

Social media is at the center of consumer communication for many brands in 2022, as it does every year. Trends determine the strategy of brands in social media, which is constantly changing with new technologies. Among the social media trends of this year, short video content stands out.

Over the years, social media has become a key medium for many brands to market, drive sales, and engage with consumers. Socialmedia platforms, which allow instant access to users, have turned into a way for brands to convey the values ​​they adopt to their target audiences, as well as for marketing purposes with announcements and campaign communications.

Since the beginning of 2022, brands that want to reach users who spend a lot of time in digital and make their purchasing decisions through digital channels have tried to follow global trends and keep up with the changing world of social media. Arguing that new technologies are constantly changing the social media atmosphere, Becca Digital Technology Founder Berkay Akıncı shared his views on socialmedia trends that brands should follow closely in the second half of 2022.

Pointing out that the regular content flow consisting of fixed images and certain formats is not enough to reach consumers today, Berkay Akıncı expressed the following;

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In SproutSocial research, it was found that three out of 5 users identified video content as the most interesting social media content. It was also found that more than half of consumers focus on YouTube the most.

Berkay Akıncı, who drew attention to the fact that the change was experienced not only in the content formats, but also in the expectations of the users towards the brands, said;

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Arguing that being on social media requires more than regular content sharing to reach today's users, Becca Digital Technology Founder Berkay Akıncı concluded his evaluations with the following statements: