Turkish New Media Startup Swipeline Receives 250 Thousand Dollars of Investment

Swipeline raised 250 thousand dollars over a 3 million dollar valuation with the participation of Barbaros Ozbugutu, Bulent Tekmen, Ersan Öztürk, Gökmen Bolayir, Ihsan Elgin, Mustafa Namoğlu and Nevzat Aydin.

Swipeline started its journey as a podcast show four years ago. Later, the startup made its way to the media in 2020. As of this year, Swipeline launched the Instagram-first system and thus began its broadcasting life. The startup has grown 15 times in the last year. In this growth, the target of informing within 15 seconds, which the startup calls the 15-second rule, has a very important place. In addition to these, company continues to grow by 30% every month with the content that you produce in original formats such as news content, reports, insights, podcasts and video series.

Swipeline has a team of 10 people. With a monthly traffic of 800,000, company is also the platform most often used by friends to share news with each other. Because of these feedbacks, the startup says that people learned to consume news content from Instagram together with themselves and made it their daily habit.

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Swipeline also opened a global account at the beginning of 2022. With this account, company started posting in English. Thanks to these, it manages to reach 50 thousand people monthly. At the same time, the startup has seen that the 15-second rule can also find a response in the global market.

Swipeline has four critical steps ahead. The first of these is the startup's transition to a wider media presence with the arrival of original format content as well as news global content. In this first phase, Swipeline will step up to increase its followers and generate income in foreign currencyies. In the second stage, Swipeline aims to become a media group company by developing the Instagram-first media model in many different areas. In the third stage, Swipeline aims to develop a technology product of its own. In the final stage, Swipeline aims to reach global funds and complete the seed round with the participation of these funds.