What Are the Important Points About Customer Experience and Engagement?

It refers to the total value your customers give to your brand in line with their relationship with your brand at each point of contact. It is the chain of experiences that you experience abstractly in the definition but concretely in life. It refers to the total value your customers give to your brand in line with their relationships with your brand through every communication channel they come into contact with your brand. This value consists of emotional evaluations formed in the light of concrete data at the touch points. For this reason, all touchpoints complement each other just like the pieces of a puzzle and form the total customer experience.

The most important element in customer experience is "TRUST". The customer's trust in the brand is a value that affects both loyalty and the need not to break habits. If you can provide the feeling of trust in all departments of your organization, it provides a "Unique Customer Experience". You will mobilize your sales graphs in your numerical targets upwards, and you will ensure a long-lasting corporate-customer relationship.

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So What Do Your Customers Tell You About Customer Experience?

What do you do when you have a bad shopping experience with a brand you shop with regularly?

Source: LinkedIn survey personal gain. 320 people participated in the survey.

What research tells us;

Source: Forbes, Gartner

What should we do?

''A happy customer is an investment in the future of your brand.''