What is Customer Satisfaction? How is it provided?

Customer satisfaction refers to the rate of satisfaction by meeting the customer's wants and needs as a result of shopping. Customer sensitivity is extremely important in both e-commerce and real-life shopping. No matter how small your business is, the positive feedback you receive from customers after the transaction is very important for your brand and image. In particular, the long-term high level of customer satisfaction opens new doors to the new buyers you will gain after the advice of the customers among themselves and to the constantly increasing capital as a result. As a business owner, you should not think about this situation unilaterally.

Thanks to the feedback you receive, you can easily identify problems with many products and services, such as determining the quality of your products and which ones are more popular. Therefore, this is the method that will give you a big plus for your business. Another important thing to remember is; Not the number of your customers, but the satisfaction rate of the existing audience determines the quality of your business.

Poor quality service to a customer doesn't mean you lose just one customer. According to research, a customer tells his experience as a result of his shopping to at least 9 to 15 customers. This means you lose more than one prospective consumer who has never visited your store. You should always maintain the current circle of satisfaction while chasing new business opportunities. You should try to expand this as much as possible. In this way, you will create a safe and stable work order while embarking on new adventures.

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How is Customer Satisfaction Achieved?

After understanding how important customer satisfaction is, let's move on to the details of how we should achieve it. For this, the first and important detail will be to make an up-to-date analysis with customer satisfaction surveys. While preparing the satisfaction surveys, you can benefit from the existing surveys in the market or you can prepare specific surveys for your own business. While preparing, you can prepare an accurate survey by asking the questions of what they pay attention to from the perspective of the buyer, what matters are important to them while shopping.

Keep Your Communication With Customer Up-to-Date

It is very valuable for them to be in contact with customers at all times. Let's say you have a real-time shop and everything is working fine. Not only that, you should open a suitable website and business mail account for your business. Reminder messages that you will send to customers who register on your site via the e-mail you open will keep you on the agenda by informing them about the campaigns and sales via e-mail. At the same time, by publishing live broadcasts, sweepstakes and posts on your business accounts on social media platforms at regular intervals, you will not only get more buyers, but also positively affect the satisfaction level of the existing audience.

Provide Proactive Customer Service

In order to provide a proactive service towards customers, you must understand their needs correctly and respond quickly to their requests. With this operation, the customer should feel special and you should directly address the consumer. You can increase the efficiency of your business by offering payment reminders and programs such as prizes and sweepstakes.

Build Your Support Team

Day by day, you may not be able to keep up with the interaction with the customers and you may lose customers due to timeout and indifference. The best way to prevent this is to continue with a team of experts who have received customer service training. Thus, when customers experience a problem with a product or service, they will first contact the support team. With the quick feedbacks of your support team and permanent solutions that will fully meet the customer's problem, an important problem is eliminated by preventing the loss of customers. In addition, with the support team you will establish, the value you give to the consumer will be felt. this provides a return to your business as a plus point.