YouTube Announces Various Ad Updates

YouTube is doubling down on its podcast initiative by expanding the availability of 30-second audio ads. This was revealed during an announcement at Advertising Week New York. During a recent advertising week in New York, YouTube saw a series of different announcements regarding the various marketing tools available in the app. One of the most notable was linked to podcasts, which expanded with the addition of 30-second audio ads. This means the company is getting more serious about this type of content.

It should come as no surprise that YouTube is gaining a lot of interest in podcasts. Countless channels upload their podcasts to the platform. They either broadcast the audio with a graphic in the background or record and upload a video podcast.

In any case, YouTube can be your go-to place to watch your favorite shows. So focusing on making the video-sharing platform a better place for podcasts isn't easy at all. Now we will talk about the details of the 30-second audio ads, which are the subject of our news.

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YouTube Expands 30-Second Audio Ads

We can say that 30-second audio ads will not actually have a visual aspect. So you can expect them to be similar to the ads we see on YouTube music. Namely; It may have simple graphics in the background with an action button that brings you to the product page.

YouTube has announced that it will expand the availability of these ads to more markets. However, at this time, we're not sure exactly when we'll see these new audio ads.

As part of the updated audio ad serving announced during Advertising Week, advertisers will now be able to place 30-second audio spots on videos. This topped the 15-second spotlights the company had previously offered. According to a YouTube spokesperson, advertisers in the US will also be able to narrow down their ad campaigns based on the types of podcasts that will include comedy, news, sports, and society and culture.

I would like to talk to you about a survey conducted. According to a survey by Cumulus Media and Signal Hill Insights, YouTube has become the most used podcast platform for listeners in the United States.